Brand identity design for Australian businesses.
Brand identity design for Australian businesses launching, rebranding or tidying up a patchwork visual system. Not just a logo — a practical identity system with direction, guidelines and real-world rollout assets your team can actually use.
Discovery → Direction → Design system → Rollout
Discovery
Interviews, audience and competitor audit, positioning write-up signed off before design starts.
Direction
Two or three distinct visual directions presented with rationale. You choose. We refine.
Design system
Logo system, palette, type, icon set, motion principles and usage rules — tightly documented.
Rollout assets
The week-one kit: website updates, socials, signage, print, email, decks, vehicle templates.
What a brand identity design engagement ships
Logo system
Primary, secondary, icon and monogram — tuned for digital and print at every size.
Palette & type
Purposeful colour system and type pairing with pairing rules and usage guidance.
Brand guide
A short, practical PDF your team can use day one — not a 90-page showreel.
Social templates
Ready-to-use templates for Instagram, LinkedIn and Facebook.
Print collateral
See graphic design & print collateral for full scope.
Web updates
Optional: updated components on your WordPress site so the new identity lands everywhere at once.
Identity and design work
Brisbane Sign
Design contribution to a prominent public signage project — detail and typography done right.
Read the Brisbane Sign design case study → ArticleLogo design vs brand identity
What's actually different between the two — and which one you probably need.
Read the article →Brand identity design — common questions
Typically 6–10 weeks including discovery, direction and rollout. Rush projects are possible when scope is tight.
Yes — evolve rather than replace. Often the right call when the logo has earned equity but the system around it is inconsistent.