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Starts low · scales fairly · never hidden

Studio quality, without the studio sticker shock.

An Ipswich studio working face-to-face with Brisbane and remotely across Australia. Lower overheads, lower starting prices — and a price list small businesses can actually start a conversation with.

Below are honest starting prices for the work we do most often. Every project gets a written, fixed-scope quote after a 30-minute chat — so you know what’s included before anything starts.

01

Fixed quote, no surprises

Written, fixed-scope quote with milestones, deliverables and timeline before anything starts.

02

Pay in milestones

Deposit, design approval, staging and launch. You never pay for work that hasn’t happened.

03

You own the keys

Domain, hosting, WordPress admin and source files all in your name. No vendor lock-in.

Websites & WordPress

From a one-pager to a full WooCommerce store

Real WordPress builds for Australian small businesses. Custom themes, no page-builder bloat, mobile-first, SEO-ready, fast.

One-pager & landing
from$590

A single-page WordPress site for a tradie, sole trader or campaign. One scrolling page, contact form, mobile-first, GBP-ready — live in a week.

  • One focused page
  • Contact form & click-to-call
  • Local SEO basics
  • Hosting setup support
Live in1–2 weeks
Conversion WordPress
from$3,490

10–20 pages, custom design system, service-area pages, case studies, blog, suburb pages and CRM integration — for businesses chasing serious traffic.

  • Custom design system
  • Suburb-level local SEO
  • Lead capture → CRM
  • Blog content model
Live in6–10 weeks
WooCommerce & complex
from$5,490

WooCommerce stores, product catalogues, members areas, multi-region builds and integrations with ERP, MYOB/Xero or custom internal tools.

  • WooCommerce / memberships
  • Payment, shipping, tax
  • Custom admin tools
  • Dashboard integration
Live in8–14 weeks

Read more: How much does a WordPress website cost in Australia?

Branding & identity

From a starter logo to a full brand system

Honest pricing for design studios isn’t a contradiction. Whether you need a quick logo to start trading or a full identity rollout, here’s where we begin.

Starter logo
from$390

A focused, studio-quality logo. Short brief, two concept directions, one revision round, clean file pack — ready to start trading.

  • 2 concept directions
  • 1 round of revisions
  • SVG, PNG, JPG file pack
  • Light, dark & social variants
Turnaround2–3 weeks
Full brand identity
from$2,490

Logo system, full visual identity, typography, colour, photography direction, brand guidelines and rollout applications across web and print.

  • Full identity system
  • Brand guidelines doc
  • Web + print applications
  • Social & signage templates
Turnaround4–8 weeks
We didn’t want a CBD agency. We didn’t want a Fiverr punt. Lovely Pixel was the first studio that quoted us a number, in writing, that we could actually plan around — and then delivered on it.
A small business owner, Western Corridor QLD
SEO & performance

Be findable. Be fast. Be local.

Diagnostic-first SEO and Core Web Vitals work for Australian small businesses — no SEO retainer lock-ins.

WordPress speed audit
from$290

A written audit of your Core Web Vitals (LCP, INP, CLS) with a prioritised remediation list. Implementation is quoted separately.

Technical SEO audit
from$490

Full technical audit — crawl, index, schema, redirects, internal linking, sitemap, robots, canonicals, Search Console review — with a prioritised quick-win list.

Local SEO setup
from$590

Google Business Profile optimisation, suburb-level service pages, citation cleanup and a review-acquisition workflow tuned for trades and service businesses.

Technical capability

When the website is the easy part

When two systems need to talk, when reports take days, when the SaaS template doesn’t fit the workflow — that’s where this work lives.

API integration
from$590

Connect WordPress, CRMs, ERPs or accounting via REST, webhook or scheduled job. Final scope depends on platform availability and reliability requirements.

Reporting & Power BI
from$1,490

From a single dashboard refresh fix through to a full ETL pipeline, warehouse and Power BI semantic model. Engagement-based, not retained.

Custom internal tools
from$1,990

Ordering flows, client portals, admin panels and reconciliation tools built around the actual workflow — not bent into a SaaS template.

No matter the package

What’s always included

No add-on tricks. These come standard with every Lovely Pixel project.

  • Senior attention

    Your project doesn’t get passed to a junior. You talk to the actual designer and developer doing the work.

  • Mobile-first & fast

    Every site is built mobile-first, optimised for Core Web Vitals, and accessible by default. Speed is not an upsell.

  • Real conversation

    Phone, video or in-person in Brisbane or Ipswich. Not Slack tickets. Not project portals. Just a chat about your business.

  • SEO foundations

    Every site ships with proper metadata, sitemap, schema, GBP-ready local setup and the SEO basics done right.

  • You own the keys

    Domain in your name. Hosting in your account. WordPress admin owned by you. Brand source files delivered. No lock-in.

  • Written, fixed quote

    Every project gets a written, fixed-scope quote before kickoff — with scope, deliverables, milestones and timeline.

Honest scope

What pushes the price up

We’re not in the business of hidden surprises. Here’s the honest list of what scales a project beyond the starting price.

  • More pages. A 30-page site is more work than a 5-page site — we charge for the difference, not for a perception.
  • More design rounds. Each starter price covers an honest revision cycle. Extra rounds are billed transparently.
  • WooCommerce & memberships. Real commerce: shipping rules, tax, payment integrations and members areas.
  • Integrations. Talking to your CRM, accounting, booking tool, ERP, MYOB/Xero or any custom system.
  • Content migration. Bringing across hundreds or thousands of blog posts, products or pages.
  • Writing the content. If you need words written, not just placed, that’s a copywriting line item.
  • Custom photography or illustration. Where stock won’t cut it and we commission or produce something unique.
  • Multi-language sites. Each additional language adds build, content and QA scope.
Where we sit

Lovely Pixel vs. Fiverr vs. agency

No shade on freelancers or agencies — both have their place. Here’s where we sit.

Fiverr / cheap freelancer

$50 – $800

Fine for one-off micro tasks. Less fine when you need something to actually represent your business, work on mobile, rank in search, or hold up under traffic.

  • Template-driven output
  • Communication gaps & timezone friction
  • Rarely built for SEO
  • No senior attention
That’s us
Lovely Pixel

From $390 / $590 / $1,490

Studio craft and senior attention, priced to be approachable for small businesses, tradies and growing companies — from our Ipswich studio, working face-to-face in Brisbane and remotely Australia-wide.

  • Custom design, no templates
  • Direct chat with the designer
  • SEO & speed built in
  • You own everything
CBD agency

$8,000 – $40,000+

Real craft — but you’re also paying for CBD rent, account managers, project managers, sales teams and a layer or two between you and the people actually doing the work.

  • Studio quality, agency price
  • Layers between you and the doers
  • Long lead times
  • Lock-in retainers
FAQ

Pricing — common questions

The questions we get asked most often before the discovery call.

Our studio is in Ipswich, not the Brisbane CBD — so we don’t pay CBD rent, CBD parking or CBD staff overheads. That saving lands in your price. The craft and the senior attention are the same; the agency markup on top isn’t.

Every project is genuinely different — a bakery brochure site and a 60-product Woo store are not the same job. The “from” numbers tell you whether we’re in your ballpark. The final number is a written, fixed-scope quote after a 30-minute chat, and you see it before any deposit changes hands.

It can be — with limits. Our starter logo from $390 is deliberately focused: a tight brief, two concept directions, one round of revisions and a clean file pack (SVG, PNG, transparent, light/dark, social). It’s priced to sit next to freelance work, but the attention is senior and the files actually behave on print and web. If you need mood boards, multiple rounds, brand guidelines and a rollout, that’s a brand identity job — and we’ll tell you up front which one your project really needs.

Not at all. Roughly half of our work is for tradies, sole traders and small businesses doing $200k–$2m a year. Plumbers, sparkies, builders, mobile mechanics, accountants, salons, cafes, allied health, consultants — if you need a real website, real branding or real local SEO without paying agency rates, you’re exactly who our pricing is built around.

The honest list: more pages, more design rounds, WooCommerce or memberships, integrations (CRM, accounting, booking, ERP), large content migrations, custom internal tools, multi-language, custom photography or illustration, and writing copy for you. Whatever pushes the number up, you’ll see it itemised — nothing is hidden.

Yes — every project is split into milestone payments, so you’re never paying for work that hasn’t happened. Typical rhythm: a deposit on kickoff, a milestone on design approval, a milestone on staging, and the balance on launch. Longer engagements can run monthly instead.

Hosting is kept separate from the build so you own the hosting account, the domain and the keys to your site — not us. We recommend Australian-based managed WordPress hosting and we set it up in your name. Expect $25–$80 a month depending on traffic and stack. You can also bring your own host.

Yes — optional plans cover WordPress core, plugin and theme updates, security and uptime monitoring, daily backups and a small monthly allowance for content edits. Plans start at $90/month for brochure sites and scale up for commerce and integration-heavy stacks. Maintenance is never compulsory.

Yes — that’s how every Lovely Pixel project starts. After a 30-minute discovery call (phone, video or in-person in Brisbane or Ipswich) we send a written, fixed-scope quote with milestones, deliverables and timelines. No deposit until you say yes. Book a discovery call.

Ready to talk through your project?

30 minutes, on the phone or in person in Ipswich or Brisbane. We’ll come back with a written, fixed-scope quote with milestones — no deposit until you say yes.

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