BStylus — boutique styling brand identity & website design
A complete brand identity, business card and website design for BStylus — a Brisbane-based styling business operating across home staging, property styling, personal styling and wardrobe services. The visual direction combined an elegant black-and-gold palette with a script-style monogram and a service-led website to position BStylus as a boutique styling brand.
Overview
BStylus was a brand development and website design project for a Brisbane-based styling business offering services across home staging, property styling, personal styling, wardrobe support and design-led presentation. Public listings described the brand as covering home renovation, house staging, property styling and personal styling — a broader scope than a typical single-service styling business.
The work covered brand direction, logo design, visual identity development, business card design and website design — a complete identity system designed to feel elegant, premium and personal without becoming so refined that it lost approachability for real-world clients.
The brief and the challenge
The brand had to bridge interior styling, personal styling and lifestyle curation under one identity. A property styling brand usually leans heavily into real estate, furniture and interior photography. A personal styling brand usually leans into fashion, beauty and individual confidence. BStylus needed a single identity that could walk between both worlds without feeling fragmented.
The identity also had to be flexible enough to work on a business card, website header, navigation system, service pages and promotional materials — and still feel distinctive against a competitive Brisbane styling market.
The approach
The visual direction was a refined, boutique-style identity built around a luxury black-and-gold aesthetic. The logo used an expressive script-style mark — a personal touch and stylistic confidence — with flowing letterforms that connected to fashion and curated taste.
The business card extended that into a matte black background with gold typography and a thin gold border — a premium, high-end boutique feel suitable for networking and client consultations. The website continued the same visual language with a dark header, centred brand mark, clean navigation and image-led service tiles for Home Staging, Property Styling, Personal Styling, Wardrobe, About and Contact.
- Brand direction — premium, refined, boutique tonal positioning
- Logo design — script-style monogram with flowing personal letterforms
- Business card design — luxury black-and-gold print finish
- Website design — service-led structure with image-first navigation tiles
- Service navigation supporting both property and personal styling pathways
- Visual identity application across digital and print touchpoints
Project gallery
Designing one identity for two service worlds
The trick on this brief was making one brand carry both interior and personal styling without compromising either. The black-and-gold palette gave the identity premium weight; the script-style logo gave it personality and human touch. Together they let BStylus look like the same business whether the client was preparing a property for sale or rebuilding their wardrobe.
That kind of boutique brand thinking is the same approach we bring to commercial brand identity design and logo design engagements across Australia.
A small website built to look bigger
The BStylus website was intentionally simple. Service tiles let visitors enter on the pathway most relevant to them — property clients straight to home staging or property styling; personal clients into wardrobe or personal styling; new visitors into the About page first. That kind of service-led structure works particularly well for boutique businesses that need to look premium without needing a huge content footprint.
Outcome
The final BStylus identity gave the business a strong boutique presence. The brand gained a premium and consistent look across both print and digital touchpoints — the logo, business card and website design worked together to communicate elegance, styling expertise and professionalism.
For LovelyPixel, this project is a strong example of complete brand development for a boutique service business — not just a logo or website in isolation, but a connected identity system across print, digital and customer touchpoints.
Skills and capability
Want a brand that looks premium without trying too hard?
Logo, identity, business cards, website — designed as one system, tuned to your audience.