Technical SEO for WordPress websites.
Technical SEO for WordPress websites that already look fine but aren't being crawled, indexed or ranked properly. Crawl audits, Core Web Vitals fixes, schema, sitemaps, redirects and on-site architecture - tuned for Australian businesses.
Recent technical SEO work
B.I Sense - website, branding & SEO
A limited website-builder site that did not reflect a specialist BI consultancy or support search growth
Result · Custom website, refined brand and ongoing SEO · Google impressions grew to nearly 5x · 115 AI citations in the three-month view
Read the case study →
Technical SEO improvements
Zero organic traffic; site wasn't being crawled or ranked properly
Result · ~2,700 monthly clicks · 1,100% growth across 12 months
Read the case study →Technical SEO scope for WordPress
Crawl & index audit
Find pages Google can't reach, shouldn't reach, or is wasting crawl budget on.
Core Web Vitals
Targeted LCP, INP and CLS fixes - see WordPress speed optimisation.
Schema & structured data
Organisation, LocalBusiness, Article, Product and FAQ schema where it actually earns rich results.
Sitemaps & robots
Clean XML sitemaps, robots.txt, canonical tags and hreflang where relevant.
Redirect map
301 plans for redesigns and migrations so you don't lose ranking equity.
Internal linking
Hub-and-spoke architecture so link equity flows where it should.
Technical SEO, local SEO and SEO audits solve different problems
They often work together, but each page has a different job.
Technical SEO
Fix crawlability, indexation, schema, redirects, internal links and Core Web Vitals so search engines can process the site properly.
You are hereLocal SEO
Improve location relevance through Google Business Profile, service areas, citations, reviews and suburb-level content.
Explore local SEO →SEO audit
Get the diagnostic report first: what is broken, what matters, and the order to fix it in before committing to implementation.
Book an SEO audit →Most of this work is for Brisbane and South East Queensland businesses, run from our Ipswich studio 40 minutes west of the CBD, though a crawl audit does not much care where either of us is sitting. If the problem is local visibility rather than crawlability, start with SEO Ipswich. If you are planning a rebuild, the redirect and architecture work belongs with the schema for Brisbane and Ipswich websites explains which types are worth adding and which are noise.
Technical SEO in practice
1,100% organic growth
Structured SEO work - technical foundations plus content - delivering compounding growth.
Read the SEO improvements case study → ArticleWhy your WordPress site feels slow
The specific technical fixes that actually move Core Web Vitals and Lighthouse scores.
Read the article → GuideLocal SEO vs technical SEO
Which problem should be fixed first: map-pack visibility, crawl access, speed, schema or indexation?
Compare the two → GuideLocal SEO foundations
The local half of the job: Google Business Profile, on-page signals, citations and reviews, in the order they matter.
Read the guide →Technical SEO - common questions
Technical SEO is the work that makes a website crawlable, indexable and measurable by search engines: site structure, internal linking, schema, redirects, canonical tags, sitemaps, robots controls and Core Web Vitals.
Local SEO focuses on location signals (Google Business Profile, citations, suburb pages, reviews). Technical SEO focuses on the website itself. Most projects need both - see local SEO Australia and local SEO Brisbane.
Once or twice a year for established sites; immediately after a redesign, platform migration or significant plugin change. See technical SEO audit checklist.
SEO plugins help with metadata, sitemaps and basic schema, but they cannot replace structural decisions, internal linking strategy or Core Web Vitals work. The plugin output is only as good as the structure underneath.
Yes - speed and Core Web Vitals are core to technical SEO. For deeper engagements focused only on speed, see WordPress speed optimisation.
Yes. We handle redirect mapping, sitemap diff, content parity and post-launch monitoring for WordPress and platform migrations. Migrations are where most rankings are lost - they need a proper plan.
It depends which audit you need. A WordPress speed audit, covering Core Web Vitals with a prioritised remediation list, starts at $290. A full SEO audit covering technical, on-page, keywords, content gaps, backlinks and local signals starts at $390. Both are written diagnostics: you get the findings and the order to fix them in, and implementation is quoted separately so you are never committed to it. See the pricing page for how those sit against the rest of our work.