Technical SEO for WordPress websites.
Technical SEO for WordPress websites that already look fine but aren't being crawled, indexed or ranked properly. Crawl audits, Core Web Vitals fixes, schema, sitemaps, redirects and on-site architecture - tuned for Australian businesses.
Technical SEO scope for WordPress
Crawl & index audit
Find pages Google can't reach, shouldn't reach, or is wasting crawl budget on.
Core Web Vitals
Targeted LCP, INP and CLS fixes - see WordPress speed optimisation.
Schema & structured data
Organisation, LocalBusiness, Article, Product and FAQ schema where it actually earns rich results.
Sitemaps & robots
Clean XML sitemaps, robots.txt, canonical tags and hreflang where relevant.
Redirect map
301 plans for redesigns and migrations so you don't lose ranking equity.
Internal linking
Hub-and-spoke architecture so link equity flows where it should.
Technical SEO, local SEO and SEO audits solve different problems
They often work together, but each page has a different job.
Technical SEO
Fix crawlability, indexation, schema, redirects, internal links and Core Web Vitals so search engines can process the site properly.
You are hereLocal SEO
Improve location relevance through Google Business Profile, service areas, citations, reviews and suburb-level content - locally, that is SEO Ipswich.
Explore local SEO →SEO audit
Get the diagnostic report first: what is broken, what matters, and the order to fix it in before committing to implementation.
Book an SEO audit →Technical SEO in practice
1,100% organic growth
Structured SEO work - technical foundations plus content - delivering compounding growth.
Read the SEO improvements case study → ArticleWhy your WordPress site feels slow
The specific technical fixes that actually move Core Web Vitals and Lighthouse scores.
Read the article → GuideLocal SEO vs technical SEO
Which problem should be fixed first: map-pack visibility, crawl access, speed, schema or indexation? Planning a rebuild too? See website redesign.
Compare the two →Technical SEO - common questions
Technical SEO is the work that makes a website crawlable, indexable and measurable by search engines: site structure, internal linking, schema, redirects, canonical tags, sitemaps, robots controls and Core Web Vitals.
Local SEO focuses on location signals (Google Business Profile, citations, suburb pages, reviews). Technical SEO focuses on the website itself. Most projects need both - see local SEO Australia and local SEO Brisbane.
Once or twice a year for established sites; immediately after a redesign, platform migration or significant plugin change. See technical SEO audit checklist.
SEO plugins help with metadata, sitemaps and basic schema, but they cannot replace structural decisions, internal linking strategy or Core Web Vitals work. The plugin output is only as good as the structure underneath.
Yes - speed and Core Web Vitals are core to technical SEO. For deeper engagements focused only on speed, see WordPress speed optimisation.
Yes. We handle redirect mapping, sitemap diff, content parity and post-launch monitoring for WordPress and platform migrations. Migrations are where most rankings are lost - they need a proper plan.