Beds R Us — Group Marketing Coordinator business card & QR campaign card

Overview

This project produced a business card and a QR code marketing card for Beds R Us — designed for the organisation's Group Marketing Coordinator. Rather than a standard corporate contact card, the design combined personal contact details, retail brand recognition, mattress supplier branding and QR code engagement into one compact print asset.

It's a clear example of brand application work: the existing Beds R Us logo and brand system were respected, while the card itself became more useful — a print piece that doesn't just identify someone, but moves the customer towards a digital next step.

The brief and the challenge

The brief asked the card to do two jobs at once: present the Beds R Us brand and the staff member's role and contact details, while also serving as a marketing touchpoint for supplier campaigns, product education and customer enquiries. That's a lot of information for a 90×55 mm format.

The card also had to extend the existing Beds R Us look without redrawing it — a brand application exercise rather than a rebrand. The design had to feel campaign-ready and memorable while sitting comfortably alongside Beds R Us' existing retail identity.

The approach

The front side carries a night-sky theme — stars, clouds and a crescent moon — to create a soft sleep-related visual language. The deep navy, white and orange palette keeps the card aligned with the established brand while giving it a more memorable personality than a generic corporate layout.

The reverse side shifts into campaign mode: a mattress product image, supplier logos and a large QR code supported by a direct "Scan Now" call-to-action. That structure turns the card into a print-to-digital touchpoint — useful in meetings, supplier conversations, in-store and at events.

• Front and back card layout designed around sleep-themed brand cues
• Existing Beds R Us logo and brand styling applied consistently
• Mattress product image and supplier logos integrated cleanly on the reverse
• Large QR code with "Scan Now" call-to-action for digital follow-through
• Press-ready PDF artwork prepared for professional print production

Project gallery

Why this matters for retail marketing

For a mattress and bedding retailer, a marketing-led business card can support product education, promotional campaigns, supplier visibility, customer enquiry pathways and store engagement — without spending more on additional collateral. The card becomes part of the customer journey rather than something handed out and forgotten.

This is the kind of practical, brand-consistent print work we deliver for established businesses across Australia. See print design Brisbane and graphic design & print for the broader service.

Outcome

The final design gave Beds R Us a professional business card with a stronger marketing purpose. Instead of functioning only as a contact card, it now works as a QR code engagement tool — supporting brand recognition, supplier visibility and digital follow-through from printed material.

For LovelyPixel, this is a strong example of business card design, QR code marketing cards, retail graphic design and print-ready brand collateral for established businesses that already have a logo but need their everyday marketing assets to work harder.

Skills and capability